Meet Michele Ferron, the visionary behind Once Upon a Tuesday, a beloved U.K.-based startup and certified BCorp.
Michele’s journey began during the first lockdown of 2020 when she turned to designing calendars from her home in Cornwall.
What started as a personal creative outlet soon blossomed into a thriving business that celebrates organization, style, and sustainability.
Creative Inspiration: Michele’s passion for planning and love for tangible lists led her to create calendars that not only look stunning but are also practical. Drawing inspiration from her daughter, Flora, Michele named the brand “Once Upon a Tuesday,” reflecting a whimsical approach to everyday organization.
The name challenges conventional storytelling beginnings and embodies Michele’s ethos of questioning norms and adding joy to daily routines.
Sustainable Practices: At the heart of Once Upon a Tuesday is a commitment to sustainability. Michele ensures that every product, from annual calendars to weekly planners, is crafted using recycled paper and printed locally to support small businesses and reduce environmental impact.
Packaging is minimal and eco-friendly, reflecting Michele’s dedication to reducing waste and carbon footprint.
Community and Values: Beyond products, Once Upon a Tuesday values community and inclusivity. Michele is dedicated to creating a positive workplace culture, ensuring her team is supported and valued as accredited living wage employers.
The brand also stands against racism, supporting movements like Black Lives Matter and advocating for equality within its operations and community interactions.