Ethical Foundation: Once Upon a Tuesday operates on a triple bottom line philosophy: People, Planet, Profit. Michele Ferron and her team believe that business should be a force for good, prioritizing ethical practices that benefit all stakeholders.
This commitment drives every decision, ensuring that profitability aligns with positive impacts on the community and the environment. This philosophy is the cornerstone of Once Upon a Tuesday’s operations and helps guide the brand’s vision for a better future.
Community Impact: People are at the heart of Once Upon a Tuesday. The brand supports local economies by partnering with nearby printers and suppliers, fostering economic growth and job creation within the community.
Michele is committed to creating a supportive workplace culture, ensuring that every team member feels valued and empowered. As an accredited living wage employer, Once Upon a Tuesday emphasizes fair wages and positive working conditions, which are integral to its mission of making a positive impact on people’s lives.
Michele’s dedication to inclusivity is also evident in the brand’s active support of movements like Black Lives Matter, promoting equality and social justice in every aspect of its business.
Environmental Stewardship: Planet-conscious practices define Once Upon a Tuesday’s approach to sustainability. Michele actively reduces the brand’s carbon footprint through initiatives like offsetting carbon, minimizing packaging waste, and using eco-friendly materials.
By choosing recycled paper and recyclable packaging, the brand ensures that its products add value to the world without harming it. The company also incorporates small daily actions that collectively contribute to a healthier planet, such as using tea bags without plastics, buying loose fruit, and bringing reusable coffee cups.
This holistic approach to sustainability demonstrates Michele’s commitment to making a meaningful difference for the environment.
Balancing Profit with Purpose: While profitability is essential for sustainability, Once Upon a Tuesday believes in earning profit responsibly. Michele emphasizes transparency and accountability in financial practices, demonstrating that economic success can coexist with social and environmental responsibility.
Every penny earned is a testament to the brand’s commitment to making a positive difference. By balancing profit with purpose, Once Upon a Tuesday shows that it is possible to achieve business success while contributing positively to society and the planet.